Social Media
How to Turn Facebook Fans into Paying Customers
Share While having hundreds or thousands of people liking your brand on Facebook can be great, business owners often want to know how to convert those fans into paying customers. Entrepreneur Magazine writer Mikal Belicove sa...
Five Myths About Social Media
Share So you haven’t taken the plunge into the fast-paced, confusing world of social media. Or maybe you have dipped your toes in the water and then wondered what all the fuss is about. Either way, you might be thinking soc...
What You Need to Know Before Advertising on Facebook
Share Advertising on Facebook can be a useful way for many companies to land new customers and increase sales. But don’t even think about advertising on the big social media site without having a plan in place first, ...
Still Stumped by Social Media? Google Wants to Help Figure Out What’s Working
Share If you’ve been wading through the sea of tools that claim to measure exactly how your social mediacampaigns are benefitting your business’s bottom line, Google is betting it has the solution you’ve be...
What Magazines Can Teach You About Using Pinterest
Share With Pinterest‘s soaring traffic, entrepreneurs might find it difficult to resist tapping into the social mediasite’s audience of potential customers. But how can you make Pinterest work for your business? ...
How to Use Game Mechanics to Reward Your Customers
Share Your customers hoard airline miles and covet their status-symbol black American Express. What was once called “consumer incentives” is now known as “gamification”—and here’s how to integrat...
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