Marketing
How to Use Game Mechanics to Reward Your Customers
Share Your customers hoard airline miles and covet their status-symbol black American Express. What was once called “consumer incentives” is now known as “gamification”—and here’s how to integrat...
Making Your 15 Minutes of Fame Last
Share Whether it’s sudden press or a viral video, it’s easier than ever for business owners to get a taste of the spotlight. Here’s how to make it last. Bowers says her membership growth exploded 5,000 percent...
How to Break Into the Daily Deals Space
Share Groupon—one of the fastest growing companies ever—has proven the formula works with its estimated $750 million IPO. Can you still break into the crowded daily deals space? If you’re looking for a growth industr...
How to Combine Foursquare and Your Loyalty Program
Share Tying a traditional loyalty program to social and location-based check-ins can be an easy way for businesses to attract customers and make money. Here’s how to determine whether it’s worth it for your business and the...
Perfecting the Halloween Pop-up
Share A chain of New York City beauty stores relies on Halloween pop-ups to expand its reach. Last-Minute Madness Two days before Halloween 2010, costume-hungry customers line up outside a Ricky’s pop-up in Manhattan. So,...
Simple Ways to Convert Site Visitors into Buyers
Share Once you have your website up and running and a shopping cart system in place, the next step is to make sureyour website does its job. Here are some tips to get your sales cranking: Make it easy for visitors to find your ...
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