Internet Marketing
How to Use Game Mechanics to Reward Your Customers
Share Your customers hoard airline miles and covet their status-symbol black American Express. What was once called “consumer incentives” is now known as “gamification”—and here’s how to integrat...
Making Your 15 Minutes of Fame Last
Share Whether it’s sudden press or a viral video, it’s easier than ever for business owners to get a taste of the spotlight. Here’s how to make it last. Bowers says her membership growth exploded 5,000 percent...
How to Break Into the Daily Deals Space
Share Groupon—one of the fastest growing companies ever—has proven the formula works with its estimated $750 million IPO. Can you still break into the crowded daily deals space? If you’re looking for a growth industr...
How to Combine Foursquare and Your Loyalty Program
Share Tying a traditional loyalty program to social and location-based check-ins can be an easy way for businesses to attract customers and make money. Here’s how to determine whether it’s worth it for your business and the...
10 Powerful Tips to Increase Fan Engagement on Facebook
Share Facebook is the social network preferred by most businesses when planning and implementing their social media marketing strategy. Even though Twitter and YouTube are large social media networks, Facebook provides a market...
How to Find New Customers by Offering Daily Deals
Share Google’s AdWords evangelist explains how to tap the customer appeal of offering deals through Groupon, LivingSocial, and Google Offers. Groupon, a deal-of-the-day website, features discounted gift certificates usabl...
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