Branding
WATCH: Tebowie Returns To Fallon
Last night, Jimmy Fallon reprised one of his most popular characters in recent memory, Tebowie -- a combination of Broncos quarterback Tim Tebow and rocker...
Why Women Are The Most Powerful Brand Ambassadors In The World
Share Last December I wrote of the need for more brand ambassadors. The need, as I surmised it, was based on a finding from a study conducted by Chief Marketing Officer (CMO) Council and Lithium, a social media tech firm. Th...
Facebook Pages vs Facebook Groups: What’s the Difference?
Share “Should I create a group or launch a Page?” It’s the eternal question that gets asked as often as, “What is Twitter?” at introductory social media training classes. Ever since Facebook launched their Pages produ...
Just in Time for St. Patrick’s Day: Top 5 Irish Brands
Luck of the Irish? Think again. It took a lot of hard work to build these brands to their iconic places in consumers minds.Feeling Irish this week? Remember to wear green? Well, just for fun I thought I would send out a list of...
Behind Every Great Website, a Hero
Talented engineers and project managers both play key roles, but much of the success of your website hinges on this key person.Last week, I talked about all of the people involved in designing a website that drives business. A ...
Turn Mini-Marketing Campaigns Into Momentum Marketing!
Share Go big or go home? Forget that. Increasing your brand influence can take hardly any time, and very little dinero. The next time you have some down time between major marketing campaigns, does that mean your marketing effo...
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