Attracting Customers
SXSW’s Customer Finding Tools of Tomorrow
Share At South by Southwest Interactive, giant personalities, tall talk and big dreams all collide to form the technology companies — and customer finding tools — of tomorrow. Although this year’s SXSW stando...
Which Service Will Get You on Your Customers’ Map?
Share I don’t know how high school dances work these days, but it used to be that the boys slouched against one wall of the gymnasium and the girls huddled around at the other end. It was a selection process and if you we...
10 Powerful Tips to Increase Fan Engagement on Facebook
Share Facebook is the social network preferred by most businesses when planning and implementing their social media marketing strategy. Even though Twitter and YouTube are large social media networks, Facebook provides a market...
Perfecting the Halloween Pop-up
Share A chain of New York City beauty stores relies on Halloween pop-ups to expand its reach. Last-Minute Madness Two days before Halloween 2010, costume-hungry customers line up outside a Ricky’s pop-up in Manhattan. So,...
Simple Ways to Convert Site Visitors into Buyers
Share Once you have your website up and running and a shopping cart system in place, the next step is to make sureyour website does its job. Here are some tips to get your sales cranking: Make it easy for visitors to find your ...
Facebook Pages vs Facebook Groups: What’s the Difference?
Share “Should I create a group or launch a Page?” It’s the eternal question that gets asked as often as, “What is Twitter?” at introductory social media training classes. Ever since Facebook launched their Pages produ...
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