Pricing Strategy
Pricing: How Low Can You Really Go?
Share Case studies of three companies that made big pricing changes and the results of those decisions. Tempted to cut prices? You’re not alone. With slumping sales, many businesses have been quick to offer discounts. &#...
Comcast to Face $875M Antitrust Lawsuit
Share Comcast will face an $875 million antitrust lawsuit, originally filed in 2003, a federal judge ruled late last week. After a nine year wait, customers who filed an antitrust lawsuit against cable and Internet service prov...
Solving the Pricing Riddle
Share A veteran entrepreneur explains why it’s better to charge on the high end. Dear Norm, In October, I parted ways with my former employer. I have decided to start my own business creating mobile websites and apps for busi...
The Growing Cost of Doing Business in China
Share Small businesses such as Olive Juice and Gonzo Games grapple with rising prices. Maryellen Kane and Robert van Gool don’t seem to have much in common. Kane owns Olive Juice, an upscale children’s clothing com...
eMusic’s Bold Move
Share Customers were outraged by a price increase. Did the company learn its lesson? THE PROBLEM When we wrote about eMusic in March 2010, the subscription-based online music retailer was coping with a wave of customer anger ov...
Case Study: How to Raise Prices
Share Chargify’s clients were happy—as long as they didn’t have to pay. But when prices went up, the goodwill went away. Good Cop, Bad Cop: Siamak Taghaddos (right) called customers “freeloaders” on Tw...
12
