Innovation to Market
Teenager Finds a Niche in Man-Scented Candles
Share Entrepreneur: Hart Main, the 14-year-old founder of Marysville, Ohio-based ManCans, which began selling its manly scented candles in November 2010. “Aha” moment: Main’s 12-year-old sister was selling ...
How to Sell Your Invention
Share So you’ve created a brilliant new product you know will fly off store shelves. Maybe you’re considering patenting (BusinessWeek, 2/5/07) it or building prototypes (BusinessWeek, 11/13/06). But how do you sell ...
How Would You Sell Bacon and Beer Cupcakes?
Share Four entrepreneurs suggest marketing strategies for Butch Bakery. Anthony Verde David Arrick thinks most cupcakes are pretty froufrou. His New York City company, Butch Bakery, makes manlier desserts. Its cupcakes, which ...
How Would You Market Art for Rent?
Share Four entrepreneurs offer Artsicle their marketing ideas and help the start-up craft a following. Monthly Masterpiece This mixed-media piece by New York City artist Christi Birchfield sells for $1,000. Or Artsicle rents it...
5 Rules of Success From Brooklyn’s DIY Masters
Share Experts on makeshift innovation held court at the first DIY Business Association Conference in Brooklyn. They share their unconventional wisdom with Inc.com. The riverfront DUMBO neighborhood of Brooklyn is dubbed “...
How to Market a Brand New Product
Share What the Snuggie, the Roomba, and other innovative products can teach you about turning an unknown name and product into a consumer success. When TV commercials for the Snuggie launched in October of 2008, they were diff...
